QuickInsurance: The Race to Click and Close.

BACKGROUND: Steven Aldrich launched Interactive indemnity, an online indemnification.com portal, in July 1995. Less than 1-year later, Aldrich sold the play along to grok, Inc for $10 million and in the summer of 2000, Aldrich transitioned from his social source as widely distri merelyed manager, quickenInsurance, to general manager, Quicken.com (www.quicken.com). The reason Aldrich sold Quicken Insurance to Intuit was because he was having problems convincing indemnification carriers to uniting his services. In exchange the company to Intuit, which is head known and well respected brand, Aldrich would dramatically increased the companys credibility with both suppliers and customers. 1995, the US indemnification market place was a $270 billion horse market. By 1996 the growth of spirit and auto insurance had abateed and the perseverance was large, in efficacious and fragmented. Consumers found the conclusion to purchase insurance confusing and time-consuming. Insurance policy features, feel of service and toll varied among casualty insurance providers. Insurance carriers sold wares with agents who received a commission for separately proceeds sold. Agents provided assess to the carriers by; generating leads, educating the consumer, providing personalized customer service, ingathering information and process applications and evaluating claims.

Agents provided value to the consumer by; providing a one-stop-shop for insurance needs, providing a nuclear number 53 point of contact for selecting the right product for the right price to meet the insurers needs, enab ling a star point of data entry and storage! profiles and enabling high-octane processing of applications and purchases. ANALYSIS: The Internet was becoming an attractive preference dissemination channel for less complex insurance products including automobile, bound life, homeowner, idiosyncratic health and renter insurance. The insurance industry was slow to worry advantage of this wise business model but analysts predicted that the online insurance industry showed significant market potential. As Aldrich transitions into his new role as general manager, Quicken.com, strategies need to... If you want to foil a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper