Sprite :: GCSE Business Marketing Coursework

queen ensure is E actuallythingThirst is Everything, Image is Nothing we have all seen this shibboleth slapped on to every one of faerys products for last check of months. But what does it mean? Does it mean that someone at a Pepsi convening should order a Sprite, a Coke product, just cause they equal the taste? Of course not, cause if they did they would tug kicked erupt at the very least. Advertisers use this sort of slogan to catch your attention, and then they have you rightfulness where they want. In the most recent Sprite commercials that feature Grant cumulation of the Detroit Pistons, they show us that the reason why we would have a Sprite is just for the taste of it. But if this was all they be trying to get across to us wouldnt it be tattyer and wiser to use a 6 dollar per hour kid rather than a guy that wint step foot in a place for less(prenominal) that a 100 grand. Why would they call a commercial that contradicts itself? The reason an advertisemen t would contradict itself like this is for one reason only, to try and film our wants and desires into becoming our needs.Our needs are simply something that is a necessity for us to survive, such as food and water. We all know we couldnt go long without these simple yet essential things. While our wants and desires for things such as five star restaurants and luxury cars. Which by no means are needed to survive, but just make living all the more(prenominal) fun. Advertisers are masters on how to exploit our desires, and to make us hope that they are our needs. And it is by no means is this easy or cheap for a commercial to be able to do. To be able to make us believe that our life would, in some way, be stop with this product by our side. Sprites commercial that plays every date you blindly surf the television channels are all just about image. The commercial that is shown the most, features Grant Hill drinking a Sprite. While they ground in the back round and print on the screen, Thirst Is Everything, Image Is Nothing. When I first saw this I was thinking, cool a great drink that anyone can have and not look out of place.