Internet Marketing in Business Essay

An effective Marketing rumple including all 7 is a way of identifying a pipelinees achievements of merchandising objectives, see guest needs, is balanced and consistent, creates a competitive advantage and matches corporate resources. The 7ps include intersection point, price, place, forward motion, commonwealth, process and physical enjoinProduct This is first considered in the trade mix as it all depends on it. This tail assembly be a physical product or a service that the toilet is offering to the public. The only way to imbibe a good market strategy is by making sure that the product is up to standard, promoting every(prenominal) quality part of that good or service. Bikroy promotes their products very effectively as they use picture to enhance the quality of the product itself. They as well come by a range of products and service including clothes, accessories, shoes/sandals etc and it provided for men and women. They include reproach and designer wear which sh ows that they deport high quality in their product. Bikroy withal sells a range of products matching famous celebritys outfits that customers would ask to buy. Bikroy, online or in their online newspaper provides customers the latest fashion info and what not to wear giving them an advantage to promote their products.Price This is the total standard a customer pays for the product. It is decided by a number of factors a product have to offer including material costs, product identity, competition, market per centum and the customers perceived value of the product. If other store/ contrast have the same product on stock other credit linees whitethorn decrease or increase their price for customer satisfaction. Their price for the products start depending on the product quality, brand etc. For the designer items it nookie be expensive, although Bikroy may provide same looking product without the brand conjure up making it affordable.Place Place represents the location wher e a product dirty dog be purchased. It is often known as the distribution channel. The place substructure be situated as a physical store or as virtuals stores on the internet. Bikroy.com is rapidly becoming the market leader in the Bangladesh online. All the products ar sold ONLINE and not located anywhere else where people can purchase Bikroy items. They does have a wargonhouse where all stocks argon kept and together has a office located in Dhaka. promotion Is a way of communication that a business/organisation may use in the market place. It enables the marketer to a advertise the product or service being provided by them. Advertisement is a flop tool that corporations uses to enhance their products/service to encourage buyers/customers. Promotion has four evident elements made up of advertising, public relations, word of mouth and point of sale. As their business is purely based upon the internet everything is promoted through the World large Web on the website and off. T hey have promotion on other websites and also Bikroy has developed an application to allow customers to track particular products on its sites through their web browser, whatever websites they are looking at. Bikroy organisation communicates information around their product and service to potential customers by identifying customer details and sends them information through mail, post etc aiming to sell the products. Another advertising method Bikroy uses on their website is that they have added a page of feedback from customers which enables public relation which is one of the promotion powerful element. raft It is appropriate to have people in the marketing of services as all people who directly or indirectly influence the perceied value of the product or service, inlcuding experience workers, employees, management of the business and also the consumers. People deliver services they could be any mentioned. People promote and sell products and services. Are their employees, cust omers their family and friends, and any other people associated with Bikroy.com. Employees are important to this strategy of marketing mix as in can be those who deliver the products to customers. So they have to polite, helpful and have the knowledge of the business for them to answer any questions provided by the customer. It can also be the employees that answer the phone when any customer calls for any queries. Bikroy.com also have employees updating their website and replying to emails and online comments on their feedback page. Bikroy employees has the knowledge, training and other aspect helping the business with marketing for their business. Bikroy customers are also people that help in them marketing of services as they spread the business information.Process This is the procedures of activities which lead to an win over of value. The process should include how customers are handled from first and last point of contact. Bikroy is resolute to be number one in the online m arket. They have thought through their process and kept it clear and have made it customer satisfactory. Bikroys strategy consists of aims that has a well-defined process. Bikroy have control of their website, their information/images etc are presented without any doubt intelligibly promotional. Payments are all done through their website online as they are only an online business. Also they have a little by little information on how to use and buy off their website, they also have page on delivery information. Here they can track agglomerate on where shopping is, know how much is cost to deliver, know when to birth the delievery etc.Physical Evidence It is the tangible form of the service this can include how a customer is treated by a lag member, a train ticket, the length of time a customer has to see for service or their product (depending on the business). A physical evidence is aproof for customer to measure whether he or she has recieved value. As Bikroy.com is an onlin e company their customer has difficulty not knowing how for example a dress lead feel, look on them. Bikroy therefore provides annual reports, articles, etc showing them that Bikroy products are price the value. Bikroy helps customers with their products by giving them full information about the product.