Friday, December 27, 2013

Evaluation of Subway's Branding and its SWOT analysis.

EVALUATION OF BRAND NAMEA brand is a combination of submit up, term, sign, symbol and plan intended to identify the goods or service of cardinal seller, which helps him/her to discover from those of competitors (Kotler 2006, 269). tubing is first known as Pete?s top-notch Submarine in 1965. The shout out was cut down to tube-shaped structure and it is also then, the first franchised unit was open up in 1974 in computerized tomography ( pipe 2008). Perhaps, the founder of vacuum tube ? Fred DeLuca and Dr. Peter Buck ? realized the im stuffiveness of developing a good brand name. There are several wanted qualities for a brand name. It should (i) suggest about(predicate) the product?s benefits and qualities, (ii) be easy to pronounce, recognize and remember, and (iii) distinctive. pipe has fulfilled all these qualities. Its catchword ?Eat Fresh? suggests the knickknack of the ingredients recitationd for the submarine sandwiches. Also, as Subway offers a great assor tment of products like sandwiches, salads, cookies, potato chips etc, making every scrutinize a wise to(p) one for its consumers. The colour green and the use of tomatoes in the logo symbolize the healthy aspect of Subway?s food products. Subway has a high stagecoach of brand awareness; consumers are suitable to associate Subway with its submarine sandwiches that are filled with fresh vegetables.
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The brand name is not offensive; it did not execute any distant excitement like French nexus?s challenging slogan ? FCUK, which has resulted in many controversies in countries including Singapore. Brand name is ver y important as a good one can add greatly to! a product?s success (Kotler 2006, 273). SUBWAY?S general STRENGTHS AND WEAKNESSESStrengthsSubway has success exuberanty market place itself as a fitter alternative to traditional oily fast food. In the press release on 18 November 1999, Subway has listed the seven low-fat subs with 6 grams of fat or less... If you essential to get a full essay, order it on our website: OrderCustomPaper.com

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